The Private Label Company ("The PLC")

The Private Label Company, LLC ("The PLC"), www.theplc.com, launched in January 2007, has become the preeminent choice for private label sales and marketing services to many upscale and luxury hotel operators around the world. Among its many other illustrious clients are Rocco Forte Collection, Banyan Tree Hotels & Resorts, Langham Hotels, Okura Hotels & Resorts, Six Senses Resorts and Spas, André Balazs Properties, Lindner Hotels and Resorts, Baglioni Hotels, Classical Hotels and Resorts, Hersha Hospitality Management, Helios Resorts, Taj Hotels, Resorts and Palaces and several more. Using the offerings of The PLC, a hotel company can extend its sales and marketing effectiveness to address and capture the growing demands around the world.

The PLC provides a unique combination of superior technology solutions and human services to offer hotel companies an unrivaled package of cost-effective, tailor-made services and solutions to maximize their revenue potential.

Product and Services offered:

• International, private label sales
• CRS and distribution solutions
• Global call centers
• Internet marketing services
• Language translations
• Revenue Management & Distribution Management training
• Sales and Marketing strategy consultation

For more information about The PLC please visit www.theplc.com or call +1 212 515-5705.